AADA Convention and Expo
ICC Sydney | 29-30 July 2026
Sponsor advertisement
AADA Convention and Expo
ICC Sydney | 29-30 July 2026
Sponsor advertisement
The 2026 AADA Convention & Expo is next week.
Taking place 29-30 July at ICC Sydney, AADA 2026 will bring together Australia’s franchised new car dealer network for two days of insight, connection and practical ideas.
At the centre of the Convention experience is the AADA Expo.
Featuring more than 70 exhibitors, the Expo gives dealers, dealership managers and industry partners the opportunity to connect directly with businesses supporting the future of automotive retail.
The AADA Expo is designed to help dealers explore practical solutions across the dealership business.
Across the Expo floor, delegates will be able to meet exhibitors offering products, services and expertise across areas including technology, finance, insurance, digital retail, data, marketing, cybersecurity, fixed operations, customer experience, mobility, business services and dealership performance.
For dealer principals and general managers, the Expo is a chance to compare solutions, ask questions and identify opportunities that can support the business.
For department managers and dealership teams, it is a practical way to discover tools, services and ideas that can help improve day-to-day operations.
The Expo is also designed as a place for delegates to pause, connect and talk through what they have discovered.
The Shell Helix Coffee Cart will provide complimentary barista coffee on the Expo floor, giving delegates a convenient meeting point to catch up with colleagues, speak with exhibitors and continue conversations sparked by sessions and product demonstrations.
With dedicated areas to sit, meet and discuss new ideas, the Expo gives dealers the space to turn conversations into practical next steps for their businesses.
The Expo Lounge will be a major hub across both days of AADA 2026.
It will be home to the AADA Castrol Australia Expo Luncheon, bringing delegates together during the day, and the AADA Presidian – Protect Networking Event at the end of Day One.
These catered Expo events give delegates another opportunity to connect with peers, exhibitors, sponsors and industry leaders in a relaxed setting.
Whether delegates are catching up over lunch, meeting suppliers between sessions or finishing Day One with industry networking, the Expo Lounge will be one of the key places where the AADA community comes together.
The AADA Expo is not just a place to walk between stands.
It is where conversations happen.
It is where dealers can meet current partners, discover new suppliers, compare market offerings and speak directly with the people building solutions for automotive retail.
Across both days, the Expo will provide valuable opportunities to network with peers, exhibitors, sponsors and industry leaders from across the dealer network.
The Expo floor will also host the AADA Pentana Solutions Expo Live Stage, bringing short, focused presentations and practical insights into the heart of the AADA Expo.
These sessions will give delegates another reason to spend time on the Expo floor, with presentations covering technology, customer experience, operations, growth, transport, insurance, AI, communication and dealership performance.
It is a fast-moving program designed to give delegates useful ideas while they explore the broader Expo.
AADA 2026 has been designed to give delegates access to the people, ideas and solutions shaping automotive retail.
The Main Stage will deliver high-level insight and strategic perspective.
The Workshop Program will provide practical dealer-focused sessions.
The AADA Pentana Solutions Expo Live Stage will bring focused presentations to the Expo floor.
And the AADA Expo will connect dealers with the businesses helping them respond to change, improve performance and prepare for the road ahead.
The 2026 AADA Convention & Expo takes place 29–30 July at ICC Sydney.
Explore the program, connect with more than 70 exhibitors, visit the Shell Helix Coffee Cart, attend the AADA Pentana Solutions Expo Live Stage and join Australia’s franchised new car dealer network in Sydney.
