AADA Convention and Expo
ICC Sydney | 29-30 July 2026
Sponsor advertisement
AADA Convention and Expo
ICC Sydney | 29-30 July 2026
Sponsor advertisement
The 2026 AADA Convention & Expo starts next week.
Taking place 29–30 July at ICC Sydney, AADA 2026 will bring together Australia’s franchised new car dealer network for two days of insight, connection and practical ideas.
Alongside the Main Stage program and AADA Expo, the AADA Workshop Program will give delegates the opportunity to go deeper into the issues affecting dealership operations, customer experience and commercial performance.
The AADA Workshop Program is built for dealers who want practical, focused sessions they can take back to the business.
Across the workshop rooms, delegates will hear from industry experts, business leaders and specialist partners on the topics shaping dealership retail now.
Sessions will explore how dealers can respond to changing market conditions, strengthen operational performance, improve customer engagement, manage risk, use data more effectively and prepare for the next phase of automotive retail.
For dealer principals, general managers, department heads and dealership teams, the workshops offer a chance to move from big-picture discussion to practical action.
The 2026 Workshop Program covers a broad range of dealer-relevant issues, including:
Future mobility and Chinese EVs
Understanding new brands, changing customer expectations and the evolving role of the dealer.
Cybersecurity and business risk
Exploring the growing cyber threats facing automotive retailers and the controls dealers need to consider.
Used vehicle acquisition and margin
Looking at how dealers can win more stock, hold more margin and strengthen used car performance.
Marketing, data and customer experience
Examining how better local marketing, stronger customer understanding and smarter systems can improve results.
Technology and AI in dealership operations
Considering how dealers can use connected data, automation and AI-powered tools in practical, commercially useful ways.
Fixed operations and profitability
Exploring how service, parts and customer retention remain central to dealership performance.
These sessions are designed to support real dealership decisions, not abstract theory.
The Workshop Program will include sessions such as No AI Here: Future Mobility, Chinese EVs and the Dealer Opportunity, presented by AutoYou, featuring Tao Lim and special guest Jim Wu.
Delegates can also attend The Business of Speed: Value Creation in Formula 1®, presented by Castrol Australia, featuring Stefano Battiston from Audi Revolut F1® Team and Gary Macbeth from Castrol.
MotorPlatform will present Win More Stock, Hold More Margin: Unlocking Used Car Acquisitions, exploring one of the most important profit and inventory challenges facing dealers.
Sesimi will present Winning Locally: Making Your Dealership Marketing More Effective, a practical session on sharper strategy, faster execution and better local marketing outcomes.
The program also includes sessions exploring cybersecurity, technology, customer experience, data, AI, fixed operations and commercial performance.
The Workshop Program is not only for dealer principals.
It is also valuable for general managers, marketing leaders, service managers, used car managers, finance and insurance leaders, operations teams and anyone responsible for improving dealership performance.
Different parts of the dealership are facing different pressures, but the same question sits underneath many of them:
How do we operate better in a market that is changing fast?
The AADA Workshop Program is designed to help answer that question with practical, dealer-focused insight.
The Workshop Program forms one part of a broader Convention experience.
Across AADA 2026, delegates will also have access to Main Stage sessions, the AADA Expo, the AADA Pentana Solutions Expo Live Stage, catered event sessions and industry networking opportunities.
Together, these elements create a program designed to help dealers understand what is changing, connect with the right people and identify practical steps for the business.
The 2026 AADA Convention & Expo takes place 29–30 July at ICC Sydney.
Explore the Workshop Program, connect with exhibitors, attend Main Stage sessions and join Australia’s franchised new car dealer network in Sydney.
