AADA Convention and Expo
MCEC Melbourne | 21-22 July 2027
Sponsor advertisement
AADA Convention and Expo
MCEC Melbourne | 21-22 July 2027
Sponsor advertisement
The 2026 AADA Convention & Expo is almost here.
Taking place 29-30 July at ICC Sydney, AADA 2026 will bring together Australia’s franchised new car dealer network for two days of insight, connection and practical ideas for the road ahead.
With the event now less than two weeks away, this is the final call for dealers, dealership managers and industry partners to register.
Delegates planning to attend AADA 2026 are encouraged to secure their place now, with catered event ticketing closing soon.
Catered event tickets are available for three major Convention sessions:
AADA Auto-IT Opening Breakfast with Michael McQueen
MotorOne Day Two Breakfast with Maz Farrelly
AADA Impel Feature Luncheon with Dr Louise Mahler
These catered events are key program highlights, giving delegates the opportunity to hear from leading speakers while connecting with peers, partners and industry colleagues.
For dealers still considering attending, now is the time to act.
AADA 2026 will deliver a packed program across the Main Stage, Workshop rooms, Expo floor and Expo Live Stage.
Across two days, delegates will explore the issues shaping dealership performance, including AI, marketing strategy, global disruption, used vehicles, fixed operations, future mobility, cybersecurity, regulatory change, customer experience and business performance.
The program has been designed to give dealer principals, general managers and dealership teams practical insight they can take back to the business.
Delegates will have access to:
Main Stage sessions featuring local and international speakers, dealer leaders and industry experts.
The AADA Workshop Program with practical sessions across the issues affecting dealership operations and performance.
The AADA Expo, featuring more than 70 exhibitors showcasing products, services and solutions for automotive retail.
The AADA Pentana Solutions Expo Live Stage Series, bringing focused presentations and insights to the Expo floor.
Catered event sessions and networking opportunities, giving delegates the chance to connect with peers, exhibitors, sponsors and industry leaders.
AADA 2026 is where Australia’s franchised new car dealer network comes together.
It is a chance to hear from leading voices, explore new ideas, meet suppliers, connect with industry peers and prepare for the issues shaping the next phase of automotive retail.
With the Convention less than two weeks away and catered event ticketing closing soon, dealers are encouraged to register now.
The 2026 AADA Convention & Expo takes place 29-30 July at ICC Sydney.
Secure your place and join us in Sydney.
