AADA Convention and Expo
MCEC Melbourne | 21-22 July 2027
Sponsor advertisement
AADA Convention and Expo
MCEC Melbourne | 21-22 July 2027
Sponsor advertisement
With over 30 years of experience, Glenn Mercer is widely recognised as a leading authority in automotive industry analysis. His career includes more than two decades at McKinsey & Co., where he rose to partner and led the automotive practice. Since 2006, Mercer has thrived as an independent consultant, offering strategic advice to a broad range of automotive stakeholders.
Mercer’s influential “Dealership of Tomorrow” series, commissioned by the National Automobile Dealers Association (NADA), has been pivotal in charting the course of dealership operations. His research tackles crucial factors such as the rise of electric vehicles (EVs), autonomous vehicles (AVs), mobility services, and connected car technologies. Mercer advocates for an evolutionary approach to these developments, arguing that while dealerships will transform, the fundamental business model will remain robust.
In his previous findings, Mercer identifies four core factors shaping the future of dealerships:
Electric Vehicles (EVs): By 2025, EVs are expected to make up around 5% of the market. Mercer asserts that dealerships are well-positioned to manage EVs much like their petrol and diesel counterparts.
Autonomous Vehicles (AVs): Mercer forecasts that by 2025, almost all new cars will feature advanced driver-assistance systems (ADAS), with half offering partial autonomy. This trend, he suggests, could boost vehicle miles travelled (VMT) and, in turn, sales—particularly among older adults and those with disabilities.
Mobility Services: While services such as Uber were once viewed as threats to car ownership, Mercer observes that they now complement private vehicle use rather than replacing it.
Connected Cars: The growing prevalence of connected vehicles is anticipated to have a moderately positive impact on dealerships, largely through services tied closely to connectivity features.
At the AADA 2025 Convention & Expo, Mercer will delve deeper into these topics, offering a global perspective with a focus on the Australian market. Attendees can expect discussions centred on:
Digital Transformation: How dealerships can integrate cutting-edge digital solutions to boost efficiency and enrich customer experiences.
AI and Automation: Examining how artificial intelligence and automation are reshaping the retail automotive space.
Consumer Behaviour: Understanding shifting customer expectations and how dealerships can stay ahead of evolving demands.
Glenn Mercer’s forthcoming presentation at AADA 2025 is a must-attend for anyone eager to gain a sharper understanding of the future of dealership operations. By combining global trends with insights tailored to Australia, Mercer will equip attendees with practical knowledge to navigate the next chapter of automotive retail with confidence.
