Leading the Way: AADA 2026 Registrations Open

Under the 2026 theme, Leading the Way, this year’s Convention & Expo will bring together franchised new car dealers, industry leaders, policymakers, and key partners for two days of insight, discussion, and ideas focused on the future of automotive retail.

Following the strong success of recent years, the AADA Convention & Expo has firmly established itself as Australia’s premier event for franchised new car dealers – and 2026 is set to build on that momentum.

Leading the Way in a Changing Industry

Australia’s automotive retail sector is changing rapidly. Electrification, changing consumer expectations, new technologies, evolving distribution models, and workforce challenges are reshaping how dealerships operate and compete.

The AADA Convention & Expo is designed to help dealers lead through that change – not simply react to it.

Across two packed days, attendees will hear from leading voices in automotive retail, business strategy, technology, and economics, all focused on helping dealerships strengthen profitability, improve operations, and prepare for the road ahead.

A Program Built for Dealers

The 2026 program will feature keynote presentations and expert panel discussions covering the issues that matter most to dealers, including:

• the future of new car sales in a high-tech, low-margin market
• building stronger and more profitable used car departments
• the evolving role of fixed operations in dealership profitability
• workforce transformation and the future dealership employee
• marketing, AI, and the changing landscape of automotive retail

Alongside the main stage program, delegates will also have access to a comprehensive workshop series, where allied industry professionals will share practical insights and real-world strategies to help dealerships improve performance across key areas of the business.

These sessions are designed to go beyond the big-picture conversation and deliver practical takeaways dealers can apply in their own operations.

The Expo and Expo Live Stage

The AADA Expo Hall remains one of the most dynamic parts of the Convention, showcasing the latest products, services, and technologies designed to support dealership success.

It gives delegates the chance to connect directly with industry partners and explore solutions that can improve efficiency, customer engagement, and overall business performance.

Returning in 2026 is the AADA Expo Live Stage, sponsored by Pentana Solutions, featuring two punchy, fast-paced sessions that provide quick-fire overviews of products and services that can help fast-track success in your dealership.

For delegates, it is a chance to discover practical solutions, hear fresh ideas, and identify opportunities to improve performance – all in a highly accessible format.

More Than a Conference

One of the defining strengths of the AADA Convention & Expo is the opportunity it creates for open discussion and genuine industry connection.

Dealers attend not only to hear from experts, but also to connect with peers facing many of the same challenges and opportunities.

From formal sessions to informal conversations across the two days, the Event is designed to spark ideas, share experience, and strengthen industry relationships.

Secure Your Place

With strong demand expected again in 2026, dealers are encouraged to register early and take advantage of the limited-time Early Bird rate.

The Early Bird offer provides valuable savings and the opportunity to lock in your place at one of the most important events on the automotive retail calendar.

Join Us at ICC Sydney

The 2026 AADA Convention & Expo will take place on 29-30 July at ICC Sydney.

Under the theme Leading the Way, the event will bring together the people, ideas, and insights shaping the future of Australia’s franchised new car dealership network.

Register now and take advantage of Early Bird pricing while it lasts