AADA Convention and Expo
MCEC Melbourne | 21-22 July 2027
Sponsor advertisement
AADA Convention and Expo
MCEC Melbourne | 21-22 July 2027
Sponsor advertisement
That is what delegates can expect at the AADA MotorOne Breakfast at AADA 2026.
On Thursday 30 July, from 7.00am to 8.30am, delegates will hear from Marion “Maz” Farrelly – an award-winning TV producer, strategist and speaker whose career has been built around understanding what makes people pay attention, what builds influence, and what gives brands real cut-through.
This year’s AADA MotorOne Breakfast is built around a simple idea: Think Differently.
Think differently is more than a theme for this breakfast session. It is the challenge – and the opportunity – Maz Farrelly brings to AADA 2026.
An award-winning TV producer, Maz is also described by comedian Tom Ballard as “hilarious, talented, charming.”
For dealers operating in a market shaped by tighter margins, rising customer expectations, constant digital noise and increasing competition, thinking differently is not a nice-to-have. It is a business advantage.
Maz has worked at the highest levels of global television, alongside world leaders, major business figures and entertainment stars. Her career has included running some of the biggest TV formats on earth, shaping content watched more than eight billion times, and winning major industry awards including BAFTAs, Logies and ASTRAs.
She understands how attention works.
She understands how confidence is projected, how influence is built, and how reputations are formed long before a person walks on stage, appears on screen or speaks to a room.
That matters in business just as much as it matters in media.
Today, Maz brings that same producer mindset to organisations, leaders and brands – helping them communicate with more clarity, more authority and more presence.
To learn more about Maz’s work and speaking background, visit Maz Speaks Global.
Dealerships are competing in an environment where products can look increasingly similar, customers are overwhelmed with messages, and attention is harder than ever to earn.
Standing out now is not just about sharper pricing or more advertising. It is about:
• creating real connection
• being memorable
• leading with confidence
• building a dealership brand people notice and remember
• improving customer experience in ways that genuinely cut through
Maz’s work goes directly to those issues.
Her perspective is not an automotive one, and that is exactly what makes it valuable. She brings an outside lens on leadership, influence, communication and presence – all things that can have a direct impact on the way dealerships lead teams, connect with customers and present themselves in the market.
One of the strengths of the 2026 AADA Convention & Expo is the way it brings fresh voices into the program alongside industry-specific content.
Maz Farrelly brings a perspective shaped by global media, live pressure, public attention and behaviour change. She has worked with some of the most recognised figures in the world, coached people before major moments, and helped transform ordinary individuals into household names.
That makes the AADA MotorOne Breakfast more than just a way to start the day.
It makes it one of the most distinctive sessions on the program.
The AADA MotorOne Breakfast is a chance to begin day two of AADA 2026 with energy, insight and a speaker who knows exactly how to command a room.
For delegates looking to sharpen their leadership, strengthen their presence, improve the way their business communicates, or simply think more creatively about how to stand out, this is a session well worth being in the room for.
Think differently.
Then bring that thinking back to your dealership.
🎟️ Early Bird pricing is available for a limited time
