AADA Convention and Expo
MCEC Melbourne | 21-22 July 2027
Sponsor advertisement
AADA Convention and Expo
MCEC Melbourne | 21-22 July 2027
Sponsor advertisement
Technology is evolving. Customer expectations are shifting. New brands, changing vehicle supply, electrification, regulation, AI and margin pressure are all reshaping the automotive retail landscape.
That is why the AADA Auto-IT Opening Breakfast is such an important way to begin AADA 2026.
On Wednesday 29 July from 7:00am on the Main Stage, delegates will hear from Michael McQueen, a globally recognised futurist, bestselling author and change strategist whose work focuses on helping organisations stay ahead of the curve.
The AADA Auto-IT Opening Breakfast will open the program of the 2026 AADA Convention & Expo and set the tone for the two days ahead.
This session brings a future-focused perspective to the Convention, one built around change, leadership, disruption and the opportunities that come from thinking ahead.
Across the broader AADA 2026 program, delegates will explore the major issues shaping dealership performance, including global disruption, marketing and AI, used vehicle strategy, fixed operations, customer experience, future mobility, cybersecurity, regulatory change and business performance.
Michael McQueen’s opening session gives delegates the ideal starting point for those conversations.
Michael McQueen has built an international reputation for helping organisations navigate uncertainty and prepare for what comes next.
A multi-award-winning speaker and bestselling author of ten books, he has worked with major global brands including Google, Toyota and Mastercard. He has spoken to more than 500,000 people across five continents and is known for presentations that are engaging, practical and highly relevant to business leaders.
He has also been recognised as Australia’s Keynote Speaker of the Year and inducted into the Professional Speakers Hall of Fame.
That makes him a compelling opening speaker for AADA 2026.
The automotive retail landscape is under constant pressure to evolve.
Whether it is new technology, changing consumer behaviour, operational complexity, tighter margins or wider economic uncertainty, dealership leaders are being asked to make decisions in an increasingly dynamic environment.
Michael McQueen’s work is centred on exactly that challenge.
He helps organisations anticipate change, understand emerging trends and respond in ways that strengthen performance rather than simply react to disruption.
That is a powerful message for dealer principals, general managers and senior dealership leaders looking to start AADA 2026 with fresh thinking and clear perspective.
Opening sessions matter.
They shape the tone of the event, create momentum and challenge delegates to think more broadly about the issues ahead.
The AADA Auto-IT Opening Breakfast is not just an early start to the Convention. It is an opportunity to hear from a speaker whose work is built around helping businesses think further ahead, move faster and respond better to change.
For an industry facing transformation on multiple fronts, that is exactly the kind of conversation worth starting with.
The AADA Auto-IT Opening Breakfast takes place on Wednesday 29 July at 7:00am on the Main Stage and features special guest speaker Michael McQueen, described in the event creative as a Top 11 Global Futurist, 10-time bestselling author and change strategist.
Join us at the 2026 AADA Convention & Expo, taking place 29–30 July at ICC Sydney, and start the Convention with one of the most future-focused voices on the program.
