AADA Convention and Expo
Melbourne  |  24-25 July 2024

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Celebrating 50 Years of Innovation: Pentana Solutions at the Forefront of Automotive Excellence

Celebrating 50 Years of Innovation: Pentana Solutions at the Forefront of Automotive Excellence

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For five decades, Pentana Solutions has been a driving force in the automotive industry, pushing the boundaries of innovation, technology, and service excellence. As the company marks its 50th anniversary, it reflects on its journey of evolution, growth, and unwavering commitment to customers and the industry it serves.

A Legacy of Innovation:

Since its inception, Pentana Solutions has placed innovation at the core of its operations. The company has consistently pursued groundbreaking inventions, cutting-edge technology, and industry-changing solutions that have transformed the automotive landscape. From the early days of General Motors Holden selecting ICS (Independent Computing Services) to bring the CARS Management Accounting system to Australia in 1974, to the launch of the revolutionary DealerLink platform in 1994, and the introduction of the eraPower Dealer Management System in 2015, Pentana Solutions has set the standard for innovation and excellence in the automotive industry.

Customer-Centric Approach:

At Pentana Solutions, the customer is at the heart of everything it does. The company’s passion for the industry and dedication to customer success drive it to continually strive for excellence. Through customer collaboration and 50 years of industry knowledge, Pentana Solutions works tirelessly to ensure that its customers’ businesses operate more profitably. With a global footprint spanning more than 100 countries and 50,000 users, Pentana Solutions have empowered automotive businesses around the world to streamline operations, enhance efficiency, and deliver exceptional service to their customers.

A Look Back:

As Pentana Solutions celebrates its 50th anniversary, it reflects on the milestones and achievements that have shaped its journey:

In the 1970s, the company laid the foundation for its success with the introduction of the CARS Management Accounting system in Australia.
The 1980s saw the expansion of offerings with the launch of the Carsway in-house dealer mini-computer based system.
In the 1990s, Pentana Solutions continued to innovate with the introduction of DealerLink for electronic trading between dealerships.
The 21st century brought further expansion and innovation, with the launch of the eraPower Dealer Management System in 2015 and recognition as one of BRW’s Top 50 Most Innovative Companies.

Looking Ahead:

As Pentana Solutions embarks on the next chapter of its journey, it remains committed to driving innovation, delivering value, and exceeding customer expectations. With a focus on technology, service excellence, and customer collaboration, Pentana Solutions is poised to continue leading the way in the automotive industry for the next 50 years and beyond. Join the company as it celebrates 50 years of innovation, excellence, and success. Here’s to the next 50 years of pushing the boundaries, thinking outside the box, and shaping the future of automotive excellence. Here’s cheers to Pentana Solutions!

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