AADA Convention & Expo Virtual Event
Free* Online Event  |  10-11 November 2020

AADA Convention & Expo Virtual Event Schedule

Day 2 - Wednesday 11th November 2020

Dale Pollak

Combatting Margin Compression

Many dealers were able to achieve record-setting levels of sales and profitability in their used vehicle departments – despite the unprecedented combination of the COVID-19 pandemic, huge job losses and a level of economic and social instability that many of us have never experienced. The key to this success is a strategy that combats margin compression. This has been the story for Dealers in used vehicles around the globe during the past several months, and that’s the message that Dale Pollak will deliver at AADA 2020 Moving Forward.

DEALER TALKS LIVE: The Next Digital Frontier in Auto

In this feature session, Autotrader & CarsGuide Chief Executive Officer Shaun Cornelius hosts an intimate panel discussion with Craig O’Donnell, Head of Digital Platforms and Experience at Volkswagen Group Australia, Jamie Moyle, Digital Manager of CarGiantWA, and Dale McCauley, Partner at Deloitte Motor Industry Services, to uncover the latest insights and emerging trends in new and used vehicle purchase consideration and the role of digital influence.

Autotrader Gumtree
Jo Jericho

The Future of Work

Jo leads Deloitte’s Strategy, Growth and Transformation team. Her expertise ties together the disciplines of business strategy, customer experience and employee experience into value-additive transformations. Recently, she has been helping automotive businesses reimagine their futures that have been reshaped by COVID, and believes future work models will be driven by choice and autonomy around when and where, and how and why work is completed. This session will present exciting opportunities to accelerate business strategy and enhance customer experience… so join Jo to learn more about how you should be re-shaping your business in 2021 and beyond.


Service Department Profit Exploration & Acceleration

Time to undertake a Service Department Profit Exploration & Acceleration approach to business, so: – Are you at 20% return on sales in your service business? – Are your facilities & people working to capacity? If not, then you need to plan a pathway to get the best level of profit and return from your service department – this is the silver bullet of your dealership. From the business’s baseline calculate the upside to understand the size of the prize. Armed with ‘The size of the prize’ we will work through a defined list of benchmark practices and processes. Compared to the current business, implement the most suitable benchmark practices to close the gap & accelerate future profit opportunities.

Silver Bullet

Managing Through a Crisis

There was no playbook on how to respond, how to not just sustain and protect but to prepare their businesses for growth post COVID-19. Convention Host David ‘Macca’ McCarthy will sit down with Paul Scurrah and Cameron McIntyre, two of Australia’s most hands-on CEO’s who lead businesses that COVID-19 has challenged in ways they never considered would happen.

AADA 2020 Workshop Program

AADA 2020 Workshop Program - Day 2

Time is of the essence. We understand your time is valuable, and we want delegates to get the absolute most they can out of “AADA 2020 Moving Forward”.

To that end, the AADA Workshop program will provide an abundance of solutions under the banner “Everything You Need To Know In 15 Minutes”, because – you guessed it – they will run for 15 minutes each.

These live workshops will be scheduled outside of the morning session program, giving all attendees – the opportunity to connect and interact with each other, and discuss the issues facing dealerships and the solutions on offer from our Expo partners.