Automotive researcher Glenn Mercer will present an update to his Dealership of Tomorrow (DoT) report at the 2023 AADA Convention & Expo. Commissioned by NADA in 2016, the original DoT report provided Dealers with perspectives on the changing automotive retailing environment and insights into their planning processes.
Glenn is an independent automotive researcher with over 35 years of experience, beginning in 1985 at McKinsey as Partner in the Automotive Practice. Since 2006 he has been a sole practitioner, and his work with NADA has been recognised across the international automotive industry.
The AADA Convention provides an excellent platform for Glenn to showcase his research and insights into how Dealers can prepare for the future of automotive retailing. He will discuss what dealers should consider when it comes to technology implementation, customer service, customer experience, sustainability and more.
The Dealership of Tomorrow Update promises to provide valuable insights into how car dealerships can remain competitive in today’s ever-changing landscape. With such a vast array of topics covered by Glenn’s presentation, it is sure to be an invaluable presentation for members of AADA and everyone interested in staying ahead of the curve when it comes to automotive retailing.
The automotive industry has taken one of the easiest things to accomplish and turned it into one of the hardest things to accomplish. While dealers are encouraged to keep adding expensive technology to their stores to gain customer retention, they are finding it has little to no effect and is actually hurting their retention levels. In this workshop you will learn how a few simple word tracks will accomplish what all the technology in the world cannot and has not. 87% of all sales in the World on a daily basis are made through actual human face to face or voice to voice contact. It is not just the contact that counts, but what is said during that contact that makes the difference. In a few easy steps you will learn the secret to finally getting the customer retention, perfect survey scores and a substantial increase in service sales that you will learn is so easy to get and maintain.