AADA Convention and Expo
Brisbane  |  2-3 June 2022

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Michael Holmes

Michael Holmes

Carsales.com Ltd
Executive Director, Dealer

Michael is responsible for the thousands of carsales dealer customers across Australia. Michael is a 25 year veteran of the Australian motor industry and has been with carsales since 2013.

He was previously Motor Dealer Manager for Allianz, National Sales Director of Fairfax’s Drive.com.au, National Manager of Motor Trades Division for QBE Insurance as well as running several retail dealerships across city, regional and rural sites. He is currently studying for his MBA and is a member of Advisory Boards for three separate start up digital ventures.

All Sessions by Michael Holmes

Thursday 2nd June June 2, 2022
9:30 am - 12:30 pm

AADA General Session: The High Performance Dealership - Digital Strategy Essentials with Carsales

AADA Central

Michael Holmes, Executive Director, Dealer at carsales, and Ren Blanning, Head of Executive Business at carsales, will share the key digital metric markers that lead to sales success, the practical steps you can take to exceed traditional benchmarks, and what defines high performance dealerships in the digital world.

This session will give Dealers a set of clear performance benchmarks, valuable insights into online retail trends, and an understanding of consumer behaviours that Dealers must be aware of in this fast-paced, digital world. Ren and Michael will outline what has changed about how customers research and buy, and what Dealers must do in response. Dealers will be able to measure their digital performance against Australia’s leading digital dealerships. With customer experience firming as the major point of difference amongst competitors selling the same or similar products, this session will deliver vital insights to help you gain that CX edge.

Join Michael and Ren as they take you through the Journey of the Customer and the Journey of the Asset – and the impact that digital technology has made on our industry.