Volkswagen Group Australia
Group Managing Director
In January 2022, Paul Sansom became the Managing Director of Volkswagen Group Australia , following its merger with Audi Australia.
Paul is committed to using his position as the leader of the largest European automotive importer in Australia to forge a sustainable path toward the future of personal mobility in this country. Paul believes success in the automotive industry is founded on four key pillars: brand image, product strategy, ownership experience and loyalty.
The shift to electric vehicles (EVs) is
picking up pace, which will only increase
the closer we get to 2030. Yet demand
for EVs in Australia is not as high as in many
other countries, hampered by high upfront
cost, range anxiety, long recharging times
and lack of consumer choice.
In this feature panel session, speakers from
key industry sectors come together to discuss
the many challenges to embracing EVs, such
as infrastructure, taxation, government policy,
consumer sentiment and the need to increase
choice, through supply, within the Australian
market.
AADA CEO James Voortman will host the panel featuring OEM representatives and Auto Industry experts to discuss the future of the EV market in Australia and the need for implementation of successful, relevant
government policy to drive a sustainable EV
roadmap.