AADA Convention and Expo
Brisbane  |  2-3 June 2022

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Ren Blanning

Ren Blanning

Carsales.com Ltd
Business Consulting Manager

Ren is a successful businesswoman with 23 years’ experience in the Automotive Industry.

Joining Carsales.com Ltd in 2013, Ren is committed to developing practical strategies to help dealers bridge the widening gap between Consumer Buying Behaviour and the traditional Retail Operations Model. Ren’s goal is to support and facilitate change, driving stronger returns in customer experience/sentiment and commercial gains for my client’s businesses and the industry as a whole.

Prior to carsales, Ren has held senior management positions in-dealership, as well as national roles in OEM and Financial Services.

Join Ren in the The High Performance Dealership - Digital Strategy Essentials with carsales presentation with Michael Holmes, in our AADA General Session on Thursday 2 June.


About Ren's workshop:

Increase your sales conversion – how to maximise digital opportunities and future-proof your business
Car buyers today are spending more time online than ever before. Do you have the right digital retail strategy to drive your business forward?

All Sessions by Ren Blanning

Thursday 2nd June June 2, 2022
9:30 am - 12:30 pm

AADA General Session: The High Performance Dealership - Digital Strategy Essentials with Carsales

AADA Central

Michael Holmes, Executive Director, Dealer at carsales, and Ren Blanning, Head of Executive Business at carsales, will share the key digital metric markers that lead to sales success, the practical steps you can take to exceed traditional benchmarks, and what defines high performance dealerships in the digital world.

This session will give Dealers a set of clear performance benchmarks, valuable insights into online retail trends, and an understanding of consumer behaviours that Dealers must be aware of in this fast-paced, digital world. Ren and Michael will outline what has changed about how customers research and buy, and what Dealers must do in response. Dealers will be able to measure their digital performance against Australia’s leading digital dealerships. With customer experience firming as the major point of difference amongst competitors selling the same or similar products, this session will deliver vital insights to help you gain that CX edge.

Join Michael and Ren as they take you through the Journey of the Customer and the Journey of the Asset – and the impact that digital technology has made on our industry.

Thursday: Workshop Block A June 2, 2022
1:30 pm - 2:15 pm

Increase your sales conversion – how to maximise digital opportunities and future-proof your business

Room TBA

Car buyers today are spending more time online than ever before. Do you have the right digital retail strategy to drive your business forward?