AADA Convention and Expo
MCEC Melbourne | 21-22 July 2027

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Breaking New Ground: The Strategic Advantage of Women in Automotive: AADA 2025 Feature Panel

As the automotive industry speeds into a new era of transformation, the AADA 2025 Convention & Expo will mark a pivotal moment in rethinking what leadership and innovation truly look like. Among the most anticipated highlights of this year’s programme is the Auto-IT Opening Breakfast* Feature Panel, “Driving Change: The Strategic Advantage of Women in Automotive”, set to take place at 7:00 AM on Tuesday July 22 in Brisbane.
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This powerful session follows a keynote address by none other than The Hon. Julia Gillard AC, the 27th Prime Minister of Australia and the nation’s only female leader to date. Her presence underscores the theme of transformative leadership and sets the stage for a vital discussion on inclusivity and performance in a changing industry.

Empowering Women, Transforming Business

Moderated by Rachel Reed Butler, Director of Women in Automotive Australia, this session will bring together some of the most dynamic voices across the industry to address how gender diversity is not merely a social imperative – it’s a strategic business advantage.

Our expert panel includes:

  • Anita Castriota, Managing Partner, Castriota Chevrolet (USA)
  • Rod Camm, CEO, MTAQ
  • Kym Mellow, General Manager, Inchcape NZ
  • Jodi Kerr, President, MTAWA

Together, they will explore how inclusive practices are reshaping operations, driving innovation, and creating more resilient business models. Attendees can expect candid conversations on:

  • The influence of diverse leadership in enhancing customer satisfaction and operational excellence.
  • Insights into how women are spearheading advances in EV adoption, digital retail, and service innovation.
  • Practical strategies for attracting, retaining, and developing female talent across all dealership roles.
More Than Diversity – It’s a Business Imperative

This session isn’t just about representation; it’s about results. From improved customer outcomes to stronger financial performance, the data is clear: businesses that champion gender diversity consistently outperform those that don’t.

Whether you’re a dealership principal, OEM executive, HR leader, or industry advocate, this session will equip you with actionable takeaways to future-proof your organisation and foster a workplace culture built for the future.

A Session Not to Be Missed

With the weight of lived experience, data-driven insight, and forward-looking strategy, the “Driving Change” panel will be a defining conversation of the 2025 Convention. It’s a must-attend for anyone ready to move the industry forward… not just in words, but in action.

Register now and be part of the shift at AADA 2025

REGISTER NOW

*AADA Auto-IT Breakfast is a ticketed event. Bookings essential. Limited seats. See the Register Page for details.