AADA Convention and Expo
MCEC Melbourne | 21-22 July 2027

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Empowering Progress: Unveiling the Strategic Power of Women in Automotive

The automotive industry is on the brink of transformative change – and one of the most powerful levers for innovation and profitability lies in diversity.
Meet the Star of the Show:

Rachel Reed Butler, the dynamic Director of Women in Automotive Australia, is a trailblazer who’s redefining what leadership looks like in the automotive space. At the 2025 AADA Convention & Expo, she’ll moderate a feature panel session that goes beyond conversation – it’s about tangible business results.

What’s the Story?

Taking place during the AADA Auto-IT Opening Breakfast on Tuesday, 22 July 2025, this ticketed panel session – Driving Change: The Strategic Advantage of Women in Automotive – will bring together influential leaders from across the industry. They’ll explore how inclusive hiring practices and empowering women in leadership translate directly into operational excellence, increased customer satisfaction, and stronger financial performance.

This isn’t about ticking boxes. It’s about tapping into broader perspectives, adapting to technological change, and building high-performing cultures.


And the Solution?

Whether you’re a dealership principal, senior executive, or future-focused HR leader, this session will deliver actionable strategies for fostering inclusive leadership and gaining a competitive edge. Backed by real-world case studies and data-driven insights, attendees will walk away with tools to attract top talent, boost retention, and strengthen culture.

Why You Should Attend:

Following a keynote by former Prime Minister Julia Gillard, this event will be one of the convention’s standout moments – delivering not just inspiration but a roadmap for transformation.

Date & Time: 7:00AM, Tuesday 22 July 2025
Where: The 2025 AADA Convention & Expo Auto-IT Opening Breakfast, Brisbane
Note: This is a ticketed event – secure your place early.