AADA Convention and Expo
MCEC Melbourne | 21-22 July 2027
Sponsor advertisement
AADA Convention and Expo
MCEC Melbourne | 21-22 July 2027
Sponsor advertisement
For many delegates, the Main Stage gets them in the room.
But the Expo is where ideas become action.
At the 2026 AADA Convention & Expo, the Expo will once again be one of the most dynamic and valuable parts of the event – bringing together the products, services, technology and expertise helping shape the future of automotive retail.
For dealership leaders looking for practical solutions, new thinking and that one advantage they can take back to the business, the Expo is a must-visit.
The Expo at AADA 2026 is not just a place to collect brochures or walk past stands.
It is where dealers can explore the tools, systems and services that are changing the way dealerships operate – across sales, used cars, fixed operations, customer experience, finance, marketing, AI, data, communications and more.
It is also where conversations happen.
The kind of conversations that start with a product demo and end with a new idea, a better process, or a solution to a problem that has been sitting in the business for too long.
Every dealer arrives at an event like this with different priorities.
Some are looking for ways to improve lead management.
Some want to sharpen used car performance.
Some are focused on service retention, customer experience, systems integration or marketing efficiency.
And sometimes, the value of the Expo comes down to something very simple: finding that one advantage.
One product.
One idea.
One new relationship.
One smarter way of doing something.
That is what makes the Expo such an important part of the 2026 AADA Convention & Expo.
The Expo is designed to reflect the reality of the dealership business.
It is not just about one part of the operation. It is about the full dealership ecosystem.
Delegates can expect to explore solutions and services relevant to:
• new vehicle sales
• used vehicle operations
• fixed operations and aftersales
• F&I and protection
• dealership systems and data
• marketing, AI and digital retail
• customer communication and retention
Whether you are a dealer principal, general manager or department leader, the Expo offers the opportunity to discover ideas relevant to your part of the business – and to see how those ideas connect across the dealership as a whole.
One of the strengths of AADA 2026 is the way the Expo complements the broader event program.
The Main Stage and Workshop Sessions will explore the strategic challenges facing dealers. The Expo gives delegates the chance to take the next step – to see what practical solutions are available, ask questions, compare options and meet the businesses working directly with dealerships across the country.
That makes the Expo especially valuable for delegates who want more than ideas.
It gives them a chance to find practical pathways forward.
Adding even more energy to the Expo experience is the Pentana Solutions Expo Live Stage.
This fast-paced feature gives delegates the opportunity to hear quick-fire presentations on products and services that can help fast-track success in the dealership.
It is a sharp, high-energy addition to the Expo floor and a great way to discover new solutions in a format that is immediate, engaging and easy to absorb.
The Expo is also one of the best places at AADA 2026 to connect with the wider industry.
It brings together trusted suppliers, new market entrants, established partners and fresh thinking in one place – creating valuable opportunities for discussion, comparison and discovery.
For delegates, that means more than just seeing what is available. It means understanding what is working, what is changing, and where the next opportunities may come from.
The 2026 AADA Convention & Expo is designed to help dealers lead through change.
The Expo plays a major role in that.
It is where ideas meet execution, where problems meet solutions, and where delegates can discover tools and partners that may help move their business forward.
If you are attending AADA 2026, make time for the Expo.
You may just find the one advantage you have been looking for.
🎟️ Early-bird pricing is available for a limited time
