What to Expect: 5 Must-Attend Workshops at AADA 2025 – Fast, Focused and Full of Actionable Insight

Here’s your quick overview of each session in this powerhouse block:

1. Meet the New Buyer: How Today’s Consumer and Technology Are Rewriting the Rules

Presenter: Michael Holmes – CarBee

Today’s buyer wants speed, transparency and control – direct from their phone. In this session, motor industry veteran Michael Holmes explains how buyer expectations are shifting, and how dealerships must evolve in both technology and process to stay relevant.

Best for: Dealers looking to align their customer experience with modern buyer behaviour.

2. Live Paintless Dent Repair (PDR) Demonstration: The Hail Dent Solution for Dealers

Presenter: Craig Scott – QBE Insurance

Get a front-row view of PDR in action. This live demo shows how technicians remove hail dents while preserving paintwork and resale value. Craig Scott covers the fundamentals, the advanced techniques, and the business case for integrating PDR into dealership operations.

Best for: Dealers and reconditioning teams seeking cost-effective, high-impact repair solutions.

3. The Silent Impact of Outdated Trade-In Processes on Vehicle Sales

Presenter: Matthew Lodder – MotorPlatform

Outdated trade-in processes don’t just slow things down – they cost sales and margin. Matthew Lodder reveals the hidden pitfalls of poor appraisal tools and shows how to modernise your process using real data, proven systems, and better valuation strategies. This session delivers immediate takeaways to increase conversion and profitability.

Best for: Sales managers and dealer principals looking to sharpen their trade-in process and close more deals.

4. Turn Service into Loyalty: Real-World Aftersales & Aftermarket Strategies for Profit and Retention

Presenter: Tao Lim – AutoYou

Disconnected aftersales and aftermarket operations are costing dealerships more than they realise. In this session, Tao Lim unpacks how aligning these two profit centres can unlock hidden revenue, improve efficiency, and increase customer lifetime value. You’ll discover practical, low-effort strategies to boost retention, personalise touchpoints, and measure impact using real-world KPIs – without adding operational complexity.

Best for: Fixed operations managers, GMs, and service leaders looking to increase profitability and customer loyalty through smarter integration.

5. Standing Out: Drive Customer Loyalty with Uber

Presenter: Ravi Jayanetti – Uber for Business

In today’s competitive market, delivering a seamless experience sets you apart. Ravi Jayanetti explores how rideshare solutions and smart logistics can reduce friction, streamline service operations, and boost customer satisfaction. Learn how technology is reshaping convenience in automotive retail.

Best for: General managers and service leaders looking to create standout customer experiences through innovation.

Why This Block Matters

These workshops are short, sharp, and built for results. Whether you’re aiming to improve trade-ins, modernise customer experience, boost retention, or drive efficiency in operations, there’s a session here for you.

When: Wednesday 23 July
Where: 2025 AADA Convention & Expo
Time: 2:00 PM – 2:45 PM (select one of five concurrent sessions)

Choose the session that fits your priorities – and come away with strategies you can use immediately.

Ready to Plan Your Schedule?

Check the official AADA 2025 Schedule to plan your schedule and make the most of your Convention & Expo experience.