AADA Convention and Expo
Melbourne  |  24-25 July 2024

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Soft Skills – The Ultimate Superpower

If you’re selling the same product as the dealer in the next PMA, how do you differentiate yourself enough to win the business yet still retain gross? Think of the best Service Advisor you’ve ever hired. Why were they the best; was it their technical prowess or something else? Chances are, it had something to with their soft skills. Soft skills can elevate the customer experience, increase retention, and foster business innovation. Likewise, it can raise efficiencies and help build a positive workplace culture. In this session, we’ll rediscover what soft skills are, why they’re important, and how to leverage them for business success.

Service expectations of the modern customer

In a modern world driven by digital touchpoints, we need more than ever to recognise the importance of customer service. In this workshop, we go beyond what is expected and create an environment for the customer not only to buy, but proactively refer your brand. This workshop challenges you to think beyond the fishbowl and create a level of service beyond your customer’s expectations. We offer practical techniques to enhance your customer service skills and give your business a customer service health check.