AADA Convention and Expo
Melbourne  |  24-25 July 2024

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From Chaos to Clarity: Navigating Data Pain Points

In today’s automotive industry, dealerships face critical challenges in navigating complex data landscapes to thrive amidst fierce competition. With data scattered across various departments, achieving clarity and efficiency becomes paramount. To overcome this, dealerships must not only manage but master data, turning it into a strategic asset for informed decision-making, operational optimisation, and improved customer experiences. By consolidating data sources, inconsistencies are eliminated, allowing for precise operations, streamlined processes, optimised marketing, and better alignment of sales targets with stock levels and forecasts. This approach not only addresses pain points but cultivates a culture of growth and performance within dealership teams.

Dealing with customer data – legal and commercial issues

Dealers have access to a wealth of customer data, ranging from demographic information to purchasing behaviour. How can you, as dealers, use customer data in your business operations to optimise marketing strategies and personalise customer experience, while remaining compliant within legal obligations and maintaining your customers’ trust through data handling practices? This session will be critical for CIOs, marketing, F&I and operations team.