AADA Convention and Expo
Melbourne  |  24-25 July 2024

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The Market Has Changed. Have You?

The automotive market has changed considerably since the end of COVID. Stock has returned but leads have dropped off and gross profit decreased. Sales teams have become complacent and competition between dealerships and brands is fiercer than ever.

The solution to every dealership’s issues is to sell more cars and drive greater profit, but what tactics should you be employing in the current climate to make that happen?

This workshop goes through the simple adjustments that can be made to your existing marketing strategies and technology platforms to ensure you are driving maximum enquiry into your business and getting the most out of every opportunity that comes your way.