Who are Australia’s top-ranked dealers when it comes to website traffic? Where do they acquire their traffic? What can other dealerships learn from their marketing tactics? Chris Catchpoole breaks down the key questions and ranks the top 20 new car dealerships in Australia, take a look at their traffic volumes, explore some of their activation tactics and more. Join Chris Catchpoole, as he takes a critical look at web traffic to dealership sites and exposes the tactics you could be using to trump them.
The digitisation of the modern world is accelerating at a rate of knots. With customer enquiries coming at you from every angle and in a variety of forms, it can be difficult to keep up and truly make the most of every opportunity that presents itself. In this workshop, we will look at how you can take your dealership’s existing technology platforms and integrate them with each other to consolidate your data and automate many of your processes. By reducing your dependence on manual labour, you will be able to run your business more efficiently and in turn, sell more vehicles.